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Scene 1
A woman tells her husband that she wants to go on a fun trip with her friends, but she doesn't know where to start. The thought of getting in contact with everybody and planning the event just seems overwhelming. He suggests that they try out a new website he heard about from a friend called The Possibilites Network.
According to a 2012 report by the Pew Research Center, the average age of an evening news consumer is 53 years old. As that is our target demographic, we will create a 30 second ad which we will air during the NBC Nightly News with Brian Williams, because the report also shows that program having the most viewers of the three networks.
Television Commercial Storyboard
Scene 2
The two visit The Possibilities Network. They discover how easy it is to connect with friends and access services that are relevant to them, such as travel services. They also note how user-friendly it is compared to the other social media sites they've tried to use in the past.
Scene 3
The couple is enjoying a cruise with friends that they organized through The Possibilities Network. They chat about what a lovely time they've been having and about how they will definitely recommend the website to all of their other friends.
Courtesy photo.
Credit: Marianne Valenta